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La Carga del Año 2026
Branded motion graphics campaign for internal training and public-facing social media promotion.
This project is a motion graphics training video and social media campaign created for BP’s *“La Carga del Año 2026”* promotion, developed as part of my role supporting BP’s social media and internal communications.
The training video uses animated text and graphic elements to clearly explain the mechanics of the promotion to station staff and fuel attendants.
A series of promotional posts were designed for Instagram and Facebook, and the project included AI-generated voiceover, sound design, and background music.